46% of Millennials, 63% of Generation Xers and 70% of Baby Boomers used paper COUPONS in 2024! (PRRI) ADDED: GYB Marketing (UK) Ltd. 13/AUG/2025
93% of shoppers cite discounts and COUPON offers as important factors when deciding whether or not to purchase from a retailer or brand! (Criteo) ADDED: GYB Marketing (UK) Ltd. 29/SEP/2024 MORE COUPON FACTS
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