74% of Millennial and Generation Z consumers use websites or apps to search for COUPONS on fast food, compared to 57% of Gen Xers and Boomers! (RetailMeNot) ADDED: GYB Marketing (UK) Ltd. 15/JAN/2025
93% of shoppers cite discounts and COUPON offers as important factors when deciding whether or not to purchase from a retailer or brand! (Criteo) ADDED: GYB Marketing (UK) Ltd. 29/SEP/2024 MORE COUPON FACTS
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